Fulfilling Photos For A Great Cause
A couple of weeks ago, I got a call to see if I wanted to shoot some photos for Fulfill NJ, the Foodbank of Monmouth and Ocean Counties here in New Jersey.
But this shoot would include a certain rock star from New Jersey…sort of.
“๐๐ฆ๐ฎ๐ฆ๐ฎ๐ฃ๐ฆ๐ณ, ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ฆ๐ฏ๐ฅ, ๐ฏ๐ฐ๐ฃ๐ฐ๐ฅ๐บ ๐ธ๐ช๐ฏ๐ด ๐ถ๐ฏ๐ญ๐ฆ๐ด๐ด ๐ฆ๐ท๐ฆ๐ณ๐บ๐ฃ๐ฐ๐ฅ๐บ ๐ธ๐ช๐ฏ๐ด.” ~ Bruce Springsteen
Bruce famously recited this line in the beginning of the 1987 live video for Born to Run.
From BruceBase: โI used to do this thing back in the mid-โ80s โฆ where before โBorn to Runโ I would say that โNobody wins โless everybody winsโ and, uh โฆ for a long time I stopped saying that. I stopped saying it because โฆ there was a point where I felt it was naรฏve and thatโs not the way that the world goes around โฆ but for the past 30 years, since the Reagan administration, the middle class, the working class people got so squeezed โฆ that โฆ really that idea is all we have, that weโre sitting on the precipice at this moment, we need affordable health care for each and every American โฆ so nobody wins โless everybody wins.โ
Now, he’s given permission for it to be on a t-shirt thatย @fulfill_njย is selling to help raise money to wipe out hunger.
I was thrilled to do some portraits of a fun group of “models” in the shirts.
Fulfill is one of my favorite NJ charities, and to give back to them a little with that little box that hangs on my shoulder, well…I couldn’t ask for anything better.
I had talked it over with the PR person, and we wanted to just do some simple “on white” shots. Working in a conference room, I used my big 72″ parabola umbrella with the Neewer Vison 4 and a white pop-up background to achieve this. I wanted to blast the light but spread it as well.
Pretty simple set up but it got the job done. Below is the set up I tried to use to just do the shirts themselves. Unfortuntately, the “on-white” didn’t work as well.
Harder, though, was to do product shots back at my place, on my dining room table, with a darker background. Not from a tech perspective, but from a wrinkle perspective! I needed an art director to help me catch all the wrinkles I needed to smooth out before shooting!
But, this was a fun shoot, happy to help give something back to Fulfill.
Here’s a few more BTS shots….

Me and my PR friend Sammy modeling the shirts.
OK…I put this out on my socials….if you’re interested in one of these t-shirts to help end hunger in New Jersey…click here.
And if you buy one…screengrab the receipt, send it to me via email (jerseytstylephotography@gmail.com) and I’ll gift you an 8X10 ofย this Springsteen photo that I shot a few years ago. A bit of a rarity – Springsteen playing a Gibson, not his usual Telecaster.
It’s for a great, great cause and would really help folks out here in New Jersey!
ยฉ Mark V. Krajnak | JerseyStyle Photography | All Rights Reserved 2022
Instagramย |ย Twitterย |ย LinkTree