Fulfilling Photos For A Great Cause
A couple of weeks ago, I got a call to see if I wanted to shoot some photos for Fulfill NJ, the Foodbank of Monmouth and Ocean Counties here in New Jersey.
But this shoot would include a certain rock star from New Jersey…sort of.
“𝘙𝘦𝘮𝘦𝘮𝘣𝘦𝘳, 𝘪𝘯 𝘵𝘩𝘦 𝘦𝘯𝘥, 𝘯𝘰𝘣𝘰𝘥𝘺 𝘸𝘪𝘯𝘴 𝘶𝘯𝘭𝘦𝘴𝘴 𝘦𝘷𝘦𝘳𝘺𝘣𝘰𝘥𝘺 𝘸𝘪𝘯𝘴.” ~ Bruce Springsteen
Bruce famously recited this line in the beginning of the 1987 live video for Born to Run.
From BruceBase: “I used to do this thing back in the mid-‘80s … where before ‘Born to Run’ I would say that ‘Nobody wins ‘less everybody wins’ and, uh … for a long time I stopped saying that. I stopped saying it because … there was a point where I felt it was naïve and that’s not the way that the world goes around … but for the past 30 years, since the Reagan administration, the middle class, the working class people got so squeezed … that … really that idea is all we have, that we’re sitting on the precipice at this moment, we need affordable health care for each and every American … so nobody wins ‘less everybody wins.”
Now, he’s given permission for it to be on a t-shirt that @fulfill_nj is selling to help raise money to wipe out hunger.
I was thrilled to do some portraits of a fun group of “models” in the shirts.
Fulfill is one of my favorite NJ charities, and to give back to them a little with that little box that hangs on my shoulder, well…I couldn’t ask for anything better.
I had talked it over with the PR person, and we wanted to just do some simple “on white” shots. Working in a conference room, I used my big 72″ parabola umbrella with the Neewer Vison 4 and a white pop-up background to achieve this. I wanted to blast the light but spread it as well.
Pretty simple set up but it got the job done. Below is the set up I tried to use to just do the shirts themselves. Unfortuntately, the “on-white” didn’t work as well.
Harder, though, was to do product shots back at my place, on my dining room table, with a darker background. Not from a tech perspective, but from a wrinkle perspective! I needed an art director to help me catch all the wrinkles I needed to smooth out before shooting!
But, this was a fun shoot, happy to help give something back to Fulfill.
Here’s a few more BTS shots….
OK…I put this out on my socials….if you’re interested in one of these t-shirts to help end hunger in New Jersey…click here.
And if you buy one…screengrab the receipt, send it to me via email (email@example.com) and I’ll gift you an 8X10 of this Springsteen photo that I shot a few years ago. A bit of a rarity – Springsteen playing a Gibson, not his usual Telecaster.
It’s for a great, great cause and would really help folks out here in New Jersey!
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