New Tearsheet: 2015 TriRock Triathlon Mailer

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You may remember last June, I shot the TriRock Triathlon in Philadelphia. And had a great time doing it.

My company is a major sponsor of it, and they were very happy with my images. That’s always good to hear.

The group putting this together recently printed up thousands of postcard mailers to help promote the 2015 event, and my photo of the J&J team – what they are calling the “Sea of Red” internally – is anchor image. That’s the J&J CEO, Alex Grosky, dead center in the visor. He’s a high-profile Fortune 500 CEO that still get his workouts in every morning and is in great shape. It can be done.

The postcards are plastered around the various campuses to raise interest for the event. J&J had 500 entrants last year, and raised a ton of money. Hopefully these mailers, and other internal advertising, will help entice more people to do the event and we can raise even more money.

© Mark V. Krajnak | JerseyStyle Photography | All Rights Reserved 2015

JSP Visual Week In Review | 02.21.15

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This week conspired against me abit. I didn’t shoot too much.

Monday was President’s Day. Bitter cold, we didn’t do much.

Monday night into Tuesday, it snowed. Kids had off. But, no thanks to technology, there’s no snow days from work anymore. I powered up in the home office, and hardly left the house except to shovel.

Sure, I know there are photo opportunities inside. But I often need to be out in the world, trying to see something in a new way, or to document.

This is a long way of saying it was a low output week. At least it felt that way.

That said…had two very exciting emails come in this week. More to come on that…

Here’s to getting out and seeing what I can see this week.

_________________________________________________________________

* What I’m reading this week.

* Ashes to ashes, dust to dust.

* 30 Years of Reuters Pictures.

* Watch: 25 Years of Photoshop

* From TIME: The science of improving your performance

* David On David

* Today’s mission. Repeat everyday.

* Mad Men. Fashion.

* Watch: James Nachtwey on the Power Photography Has to Change Our World

* “Life is long. Art is shorter.” ~ Philip Roth

© Mark V. Krajnak | JerseyStyle Photography | All Rights Reserved 2015

Colder Than A…

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Well, this is a family show, so I couldn’t put the full phrase in title.

But, yeah, it’s been that cold here in the Great State of New Jersey.

Days are getting a little longer, so more light on the drive home. Took a slightly different route last evening and got lucky.

I saw this scene in my rear view mirror. Only had my Canon S110 on me, so I stopped the truck in the middle of the road, jumped out, and snapped a few frames. Didn’t get blown over, but almost.

I first opened the JPG file in Photoshop, and ran it through a Nik HDR filter to pull some of the colors out. But it also sharpened the frame a bit too much, and there was clipping at the top edge.

So I opened the JPG up in Camera Raw via Photoshop (you knew you could do that, right?) and used the adjustment sliders to pull up blacks and deepen the saturation to what I saw.

Cold indeed. But worth it!

© Mark V. Krajnak | JerseyStyle Photography | All Rights Reserved 2015

Printing’s Alive In OneFive!

(c)JerseyStyle Photography_Prints Alive in OneFive

There was an article making the rounds recently where Google’s vice president, Vint Cerf (great name, by the way) is recommending printing out all those digital photos stuck on iPhones or hard drives or risk losing them.

“Warning that the 21st century could become a second “Dark Ages” because so much data is now kept in digital format, he said that future generations would struggle to understand our society because technology is advancing so quickly that old files will be inaccessible.”

I agree with that. Digital files are ephemeral. I’ve long said that if you don’t get them off your phone or out of that hard drive, you’ll lose them at some point. This could be because of tech upgrades or hard drives crashes. You can back up all you want, but who even knows if that cloud storage space will up and running in 10 years.

Last year, I committed to printing out more of my photos. Print More In OneFour! was my rally cry. And I did a decent job. I have a box full of 4×6’s, 5×7’s, some bigger pieces framed and hung on the wall. Just plugging home printer into my computer and printing out 5 or 10 at a time helped.

Now in 2015, and the cry is Printings Alive In OneFive! Of course,the worst part about printing is buying the ink for the printer. It’s so darn expensive. Another option, though, is for me upload them to my AdoramaPix account order prints. Again, they don’t have to be big – they are memories on paper.

Another neat tool for your iPhone pictures is Groove Book. It’s an app that will send you a book of 100 photos from your camera. I got this for my wife for Christmas (though she’s yet to use it).

So, back up that work…and print out that work too!

© Mark V. Krajnak | JerseyStyle Photography | All Rights Reserved 2015

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